by Danny Griffin
That Place Was a Rip Off
Have you ever walked into a restaurant and begun to witness all the things that go wrong. You swear that if you owned the place, things would change. You’d change everything. As you sit there with the intent to relax and eat, you can’t help but notice all the details. If it’s a particularly miserable experience, you make an oath never to return again, never! Even worse for the business, when anybody else mentions the place, you go on a verbal tirade as to why it’s your duty to protect all your friends and family from not stepping into the same trap!
Small Business Black Hole
The fact is that this tragedy extends to all small businesses. There are many fantastic people that endeavor to put their ideas to work, only to get swallowed up by the process. All those details to tend to are exasperating when all the entrepreneur wanted was to express their creative spirit and just make a living doing it. The problems aren’t lost on the business owner. They either ignore them until bankruptcy or sweat them until they have a business nervous break down and punt!
Horse With No Direction
This is no small problem. Although the small business failure rate is nowhere near the ridiculous rates thrown around, it still appears that fully 30% plus are gone by years 4-5! I can only envision the enthusiastic, hard working visionary that shows up and grinds it out until, after growing old fast, simply run out of gas to run it on muscle four years in. So there’s the point…unbridled passion can only carry you so far.
The End Comes First
We should find the cure by turning first to the late Steven Covey’s book, The 7 Habits of Highly Effective People, and consider his point to start with the end in mind. To state the obvious, we need to know as small business people what we’re really after. It’s one thing to wake up inspired to change the world, it’s another to go about it and not know where you’re pointed. For example, are you looking to accumulate and save as much cash as you can and then close the doors, or are you looking to build an asset that is ready for sale? Knowing this stuff matters. Why?
Details Are Easy With The End In Sight
Attention to all the little details that go along with getting to that defined end determine success or failure. However, when the end is clear, you see that the purpose of your marketing is to attract the ideal client, not just anybody with the ability to pay; you’ll find that what you say to them must include why you’re the best solution and source of fulfillment with precision and simplicity or those fish just swim away; and ultimately you must ask for the sale, because without the rain, there is no business to throw off the cash or be sold as a great brand. All of this is done much easier when you’re clear why you’re doing it.
So simply put, write down on a piece of paper where your headed and that just might begin to change everything.
About the Author Danny Griffin
-Danny pursues his passions as a real estate and mind set expert as an active, top producing real estate agent and coach who believes in simple plans. He is also the founder of The Griffin Realty Group, The Realty Classroom and Free Thinking Tools; however, he’s most proud of his wife and 5 kids!